Connecting Vets Every Day,” all of whom are veterans themselves or the spouse or child of a veteran. While most content will air across all three platforms – online, on demand and on-air – some of the programming will be tailored to fit an individual platform according to how audiences consume that content.
Covering a Range of Relevant Topics Online, On-Demand and On-Air, the Platform Gives Vets Easy and Immediate Access to Services, Solutions and Each Other
NEW YORK, NY, June 5, 2017 – Today, CBS RADIO launched the new “CBS RADIO Presents ConnectingVets.com…Connecting Vets Every Day,” a national, multi-media resource linking military veterans and their families to relevant information, resources, solutions and, most importantly, each other.
The content will be produced and presented by fellow vets who understand the complexity and stages of transitioning from the military ranks back into civilian life. It will cover such important topics as health and fitness, employment and entrepreneurialism, education, finance, and issues particularly impacting female veterans and veterans’ families. Programming is easily accessible online at connectingvets.com and Radio.com, with audio on-demand available at connectingvets.com/podcasts, and programming on-air in Washington, D.C. on local station WJFK 1580(AM). Equally passionate about helping veterans, our sponsorship partners, including Freedom Mortgage and Harley-Davidson Motor Company, will be integrated seamlessly in and around content in non-traditional ways to ensure a user-friendly experience.
With a passion and a dedication to serving our nation’s veterans, the platform is designed to help this very important and growing group cut through the clutter and confusion of what’s available to them to ensure easy access to the benefits and resources they have so rightly earned.
“This new resource is a testament and a dedication to the selfless acts of U.S. veterans and all they do to ensure our freedoms and our very way of life,” said Steve Swenson, Senior Vice President & Market Manager, CBS RADIO Washington, D.C. “We have created a streamlined, solutions-based product that will provide our vets with immediate and easy access to all of their available resources, and to their fellow veterans. We’re confident that together with our partners this dedicated resource will become a go-to source for our nation’s heroes and those around them.”
Included within each morning and afternoon news briefing will be short-form features covering the following areas:
Book Shelf – authors reading excerpts of military or veteran-focused literature
Global Security Watch – updates on current conflict flashpoints and U. S. military involvement
Going Back – following veterans visiting sites of their long-ago battlefields or bases where they were once stationed
Military Life Hacks – veterans share how military skills have made life easier out of uniform
Podcast Roulette – best of podcasts by veterans and conversations with podcast creators
Still Serving – stories about the varied ways veterans contribute to their communities
Stolen Valor – following stories of people attempting to profit by pretending to have served, or by falsely claiming military heroism
The Troubleshooter – finding solutions to problems vets tell us they encounter
VetSports – veterans involved in athletics, including Wounded Warrior competitions
What Goes Around – military history quiz, plus conversations with military historians
Who Knew? – profiling Americans you may not have known served their nation in uniform
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